Despite the competition, the UFC ranked first in the 18-49 demographic in its time slot. (The Mayweather fight didn't count, because pay-per-view shows aren't tracked by Nielsen.) The UFC had 1.471 million 18-49 viewers Saturday. Even that, though, was significantly less than in the first two Fox cards. On Nov. 12, the UFC drew 3.776 million 18-49-year-olds and on Jan. 28 it was 3.072.
By way of comparison, the rebroadcast of the Manny Pacquiao-Juan Manuel Marquez fight on Nov. 19 did 1.09 million overall viewers and 711,000 viewers on HBO among 18-49-year-olds. That was for a fight that had happened seven days earlier, when people already knew the result and which came on a network that has roughly 30 million homes compared to more than 110 million homes on Fox.
The live viewing of the April 28 boxing match between Bernard Hopkins and Chad Dawson on HBO attracted 1.57 million total viewers and 919,000 in the 18-49 demographic, despite being in 80 million fewer homes than UFC on Fox 3.
Almost outdone in the oh so important 18-49 category by Hopkins/Dawson lol